The primary activities involve the inbound logistics, operations, outbound logistics, market and sales, and service. This model may share only a loose relevancy to the changed business world. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Accordingly, we never encourage or endorse its direct submission, (2018). Sophie is easyJets business lead on Diversity & Inclusion, a qualified MindGym coach, business mentor, and a founding member of easyJets Womens Network. International Journal of Information Management, 21(3), 245-261. On the opposite side, in companies with a high degree professional culture, the employees tend to identify Key to these principles is working in an open and honest manner. On the other hand, it allowed the company to see its errors and make amendments, which could in turn benefit easyJet in the long run. Johan also has reaffirmed the companys commitment to increase the proportion of female pilots with a target of 20% of new entrant pilots by 2020. The management team within easyJet would be affected quite considerably. The formal organisational aspects include the structure, policies, and even standards that are deployed by an organisation to execute its business. serious attitude. The open cultural system has enabled the Easyjet Plc to ensure a high information flow and leverage the knowledge, Detailed design and fabrication of trolley is the responsibility of the vendor. care of their concerns and avoids pressurizing them that may lead the employees towards burnout. In effect, it is a continuation of figure (above), but including the whole company. It cannot be solely left to a single company, it will take the participation of at least two who are willing to collaborate and create a solution to problems seen within the airport. EasyJet finds itself in a position that it is at the top end of the market it competes in and that is down to its innovative ideas, core competencies, values and a clear vision. (e.g. The impact of organizational culture on organizational effectiveness: Implication of Hofstede http://www.telegraph.co.uk/finance/newsbysector/epic/ezj/8055369/Sir-Stelios-Haji-Ioannou-and-easyJet-resolve-long-running-brand-row-and-High-Court-case.html, http://www.google.co.uk/search?q=easyjet+history&hl=en&sa=X&biw=1276&bih=817&tbs=tl:1,tll:1998,tlh:1999&ei=1Zq9TP_NDIvQjAe45o3AAg&ved=0CHUQyQEoBQ, http://www.guardian.co.uk/business/2010/oct/11/easyjet-settles-stelios-court-case, http://news.cheapflights.co.uk/2007/06/easyjets-blueprint-for-the-ecojet-of-the-future/, http://www.guardian.co.uk/business/2008/sep/05/theairlineindustry.transport. EasyJet.com is one of the top travel web sites on the Internet. Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. Either the passenger does not have information (passport or tickets) or the airline could enter inaccurate flight details. Buyers: Due to easyJet only operating short-haul flights then its customers are more specific. done to leverage the opportunities offered by such constructive differences. Hierarchical structure. organizational culture is deemed favorable for promoting a creative and innovative work attitude. they are worthwhile. He will also invest in order to harness the power of data to improve our customer proposition, reduce costs and increase revenue. this way, employees are encouraged to only promote the healthy competition. She earned her BA (Hons) in English Literature from the University of Bristol and her Masters Degree from the University of London. By analysing Mendelows stakeholders matrix in (below) it explains what interest groups have on easyJet and how much influence they have on the strategy of the company. At the same time, this paper incorporates Ansoff Matrix, Expansion Method Matrix, Porter's Generic Strategies and international strategies to recommend the company about future actions. oriented culture emphasizes over the results and focus on what can be achieved. between the task and employee orientation is attained by: The overall analysis suggests that these individual cultural dimensions also interact with each other. Available at: Explore easyJet's organizational chart. Previous roles in the airline include Head of Change Management and Customer Insight, with a background in customer insight working with a range of brands from Jaguar Land Rover to Mars, Unilever and Vodafone. diversity and integrate it into their business practices. academic writing services at least once in their lifetime! Industries. Economical: As easyJet is low cost airline with short-haul flights, it can pass savings onto the customers which allows for large numbers using the company. Research in organizational change and development, 5(1), 1-21. Kenton Jarvis joined easyJet on 3 February 2021 as Chief Financial Officer. The open versus the closed system dimension denotes the organizations accessibility and overall communication Aug. 2022-Heute8 Monate. To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! inclination to the mean orientation, which is interconnected with its inclination towards the internally driven The company easyJet was chosen as it has information which is accessible and I have a personal interest in the commercial aviation industry. Posted by Harry on In this guide, we explore the world of organizational structure by taking a visual approach. Looking for a flexible role? Although the programme was a good marketing move for the company it did also allow for poor areas to be noticed by the watching potential customers. This means that all information . A positive note for easyJet is that customers have not caused a fuss about online booking and the idea that people are willing to limit their baggage now for flights means they can take it onboard the aircraft thus less staff and time needed for easyJet to move luggage around the airports. The mean orientation reflects The concept of these cards could see more people flying and this is an opportunity for easyJet to increase its passenger numbers and increase profits. In doing so, the author also hopes to . This part looks more at the competitors easyJet has and what effect they have on its strategic position. Over the years there have been major changes in management at easyJet, leading to the companys strategy being changed dramatically, so much so, that the founder has distanced himself from the company more in recent years. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. When flights are cancelled for a prolonged period of time, it is hard for the company to get back to normality. The Board has endorsed a set of principles, including an ethics policy, which establishes the framework for how the business operates. It operates domestic and international scheduled services on 927 routes in more than 34 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Academic writing has no room for errors and mistakes. (2011). Visit us at. All will provide higher profitability and higher returns for shareholders. When an organization successfully creates the alignment between its structure, culture and business strategies, Due to unpredictable conditions such as weather or union strikes (home or abroad) then the company must be able to control its staff and fleet. EasyJet could have an IT hub either at the airport or out with the airport environment to run these checkpoint systems so all flights are organised through automated system processes. About easyJet- Organisational Structure easyJet carries over 81 million passengers annually and flies over 280 aircraft on more than 890 routes to over 140 airports across 31 countries. It gained industry recognition as it received awards such as Best Low Cost Airline 2009 and one of the 100 great marketing moments of the 20th century (Seatmaestro, 2009). close-ended survey responses may not be detailed enough to give an insightful information about a companys The largest mosque in the country, it is the key place of worship for daily prayers.A smaller replica of the grand mosque exists in the Indonesian city of Surakarta. Before joining in easyJet in August 2022, Robert was Chief Growth Officer at ASOS in a role that encompassed marketing, end to end customer experience, data insight and media publishing, increasing revenue growth from 13% in 2019 to 21% in 2021. ethics. (Eds.). It will look at this company to highlight the steps a multinational company will take to create a successful strategy and how can incorporate innovation. dimension denotes the employees identification with either the boss/work unit or their profession. We do believe in giving our team a human . Cabrera, ., Cabrera, E. F., & Barajas, S. (2001). EasyJet had a documentary soap programme on ITV for many years which highlighted cases of poor customer service. By focusing on the mean orientation, Easyjet Plc ensures that the employees must adopt the ethical and themselves with their profession or work content. Check your email Pack snacks and drinks, first-aid kit, and map. This can only be achieved by effort put in from easyJet staff which means that easyJet must keep its staff updated in how it will go forward as a company. The Easyjet Plc has successfully attained the right balance between the mean and goal orientation, as it 6(1). To achieve this we will develop our people and establish lasting relationships with our suppliers. This involves looking at how staff is operated and its process, whilst discovering what impact easyJet has on rivals and what impact rivals have on easyJet. It was the first airline company to go online, it is in a process of producing an eco-friendly aircraft and its top priority is safety. and knowledge. easyJet Airline Company Limited Registered in England with Registered number 3034606; subsidiary of easyJet plc Registered in England with registered number 3959649 Registered Office: Hangar 89, London Luton Airport, Luton, Bedfordshire LU2 9PF, Additional ESG information - Financial Year 2021, Directors' interests and substantial interests. One of the major problems is at the check-in desk where it is common to witness long queues, causing frustration for passengers. Team-based org structure. Stelios Haji-Ioannou, a Cypriot businessman, established easyJet Public Limited Company (PLC) in 1995 and has grown the company from operating flights between London Luton to Glasgow and London Luton to Edinburgh, to what the company is currently. towards either employee welfare or the accomplishment of work goals. The role of organizational Good Essays. For He was also part of the original start up team that created US online travel agency Orbitz. It operates domestic and international scheduled services on over 1,000 routes in more than 30 countries via its affiliate airlines EasyJet UK, EasyJet Switzerland, and EasyJet Europe. Warning! Before joining TUI, Kenton was the Finance Director of Airtours Holidays and held a number of commercial finance roles at Adidas, prior to which he qualified as a chartered accountant with PwC. The Organization Structure adopted by Easyjet Company. They understand that a happy customer could be a repeated customer. Motivating and training the employees to manage the stress and time, which is important for both- improving This report has critically evaluated the strategic position of easyJet whilst at the same time looked at the impact emerging technology may have on this position. Discover current team members including executives, board members, and advisors. The organizational culture can also be categorized into local versus the professional work culture. Transatlantic projects between STAR and Skyteam alliance members give the way for a reduction of internal rivalry as some companies team up to work together. 1. Systems - Other than standard set of enterprise system including personnel recruitment and selection system, quality control system, compliant handling ways and others, EasyJet has maintained various check in systems, simplifying booking process through . Lanier, C., & Kirchner, M. (2013). Ella is a skilled Group HR Director with strong experience in the UK and internationally in lean and digital transformation, large-scale change as well as talent development and reward. Organisational structure of Easy Jet: The company has a flat organizational structure. Our corporate governance. He previously held the role of CIO at Formula 1s McLaren Technology Group where he worked in the high-performance environment building a team of in-house experts and specialist suppliers. Structure 1.2.1. behaviors are promoted by rewarding the employees with various monetary and non-monetary rewards, but the Discouraging the employees from making overtime a common norm in the workplace. A functional structure groups employees into different departments by work specialization. David joined easyJet in September2016 as the airlines Chief Pilot, and in December 2017 took up the position of Director of Flight Operations, taking responsibility the safe and efficient operation of the airlines flights across Europe. Following the settlement between both parties, easyGroup have no power to appoint directors or even appoint Stelios to his previous status of Chairman (Guardian, 2010). As stated previously, easyJet could not implement this system on their own; it would have to see them partnering an airport company like BAA, to allow both parties to participate in implementing this technology to the airport. culture secure their position in the hypercompetitive market, and Easyjet Plc is an example of it. Rafaeli, A., & Pratt, M. G. (2013). EasyJet succeeds in tight scheduling and that is down to well trained staff that can function together very well. Technological: The main fear for passengers currently is security and tighter security checks are already in place at United Kingdom (UK) airports. A results-driven self-starter with data analytics certification as well as supervisory experience in multidisciplinary and multicultural startup environments. easyJet Jun 2015 - Feb 2016 9 months. The purpose of this report is to critically evaluate the strategic position of easyJet and propose how emerging technology may impact on the future position of the organisation. It is important to understand the organizational culture because in todays competitive business environment, the This eradicates any waste, whether that be time or finically, to provide a more efficient service whilst improving turnover. We use our cost advantage, operational efficiency and leading positions in primary airports to deliver low fares, seamlessly connecting Europe with the warmest welcome in the sky. This article is only an example reproduction, or any misuse in any manner. with the organization. During his time at easyJet, the airline has successfully integrated Air Berlin aircraft into its operation following the acquisition of the airline in December. Easyjet organizational structure Free Essays. Luton, United Kingdom - Interim transformation role to increase performance, capabilities & reputation of TA function. The competitive advantage of the Easyjet Plc also lies in its ability to manage a highly Rituals and Routines: Staff expect to have a schedule of what flights they will be working on, on a daily basis unless it is check-in staff, who expect levels of consistency daily of their workload. certainty. They do not desire to behave alike others and have an external This cultural Governance. Trainline. And we can probably guess what it looked . Sources (Corporate.easyjet.com, 2015) Since the structure of the organization has a flat structure, the span of control is limited within a few hands. A row broke out between easyGroup and the board of easyJet which concluded in October 2010 following a High Court case. Management exerts the strong control and employees work in a disciplined work environment with II. I feel that this report will highlight how the strategy and innovation of a multinational organisation can impact on its position within the market it competes in. However, The annual reports for Easyjet, which identify the businesses recent financial performance, are attached within appendix 1. In 1996, easyJet wholly owned its first aeroplane, expanding its routes to include London to Amsterdam, the first of which would be many over sea routes within the continent it operates in. The advancements easyJet can make are two ways. There are very few hierarchical levels and symbols in the structure. Such The mission statement of easyJet will be looked at in order to fully understand what the internal environment analysis means to the company. disciplined work culture with vertical hierarchy and tall structure. Ella joined easyJet from Sainsburys Argos, where she led the integration of their non-food business to create a multiproduct, multi-channel business with fast delivery networks. A concept of tight security could see the current passport book being replaced by a card with a chip on it which holds some personal details and would be hard to replicate a citizens exact details so harder for fraud to be carried out. project will be looking at the organizational structure of Lime Jamaica (Montego Bay Head Office). Best Essays. and fluid structure. As easyJet provide a good value for money product, customers are unlikely to be annoyed when they have to carry out processes themselves. The company has been a great success story and for the past fifteen years, has been a major competitor in commercial aviation. way, Easyjet Plc has successfully reduced the fear of failure from its employees. Facilitated the delivery of projects and programmes in the range of thousands of pounds to 26m (a total of over 55m in the last 12 years). The organizational culture of No plagiarism, guaranteed! For its ambitious expansion plans - 95,000 available rooms operating in the UK and Germany by the end of 2020 - the hospitality brand Premier Inn has a solid foundation for growth with Personio. The vision In the competitive environment, EasyJet has a great advantage of their price structure. We employ over 12,000 people and have crew based in the UK, Switzerland, France, Germany, Italy, Spain, Portugal and The . identify these dimensions. This ensures that tickets do not go missing and customers do not have any worries before flying about not receiving tickets on time. Easyjet structure Rating: 4,2/10 1629 reviews. It means the management withholds the EasyJet signs contracts ahead of time for aircraft replacement parts such as wheels and brakes, this contributes to predict its future expenses and minimize impact of inflation. The company shares strong commitment to embedding ethics For instance, customers who book online can now print their flight ticket. authority from top to the bottom, and consequently, the organization will attain a new equilibrium between strict Organisational Structure: EasyJet follows a hierarchal structure with Carolyn McCall at the top, and filtering all the way down to ground staff and cabin crew. Within the near future it hopes to capture 10% (BBC, 2010). Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. The mission statement clearly states that it holds an emotional value for the customer; it shows that easyJet places safety as a top value for the company. In order to simulate such scenario we needed to know Supervisor is the only agent knowing about the problem. It highlights that although easyJet is increasing its market, its customer service has to improve. Gehani, R. R. (2016). the multinational organizations like Easyjet Plc to timely respond to the changing customers needs in different EasyJet's distribution channel heavily rely on its IT system. It is the management philosophy and shares the high relatedness On the other hand, the organizations with closed-system tend to make it difficult for newcomers to adjust and Functional structure. It also outlines the factors responsible for the company's success including business focus, target market, corporate structure and e-business model. A core value of the company is safety, and is one of the reasons that customers repeat their business with easyJet. A complex company such as easyJet, has to compete in a very competitive market, therefore it must use modern technology to try and stay ahead of its rivals, so this report will also analyse what technology easyJet can make use of and how can it impact on its current strategy and the set up of the company. Rebecca began her career in IP Litigation with Herbert Smith Freehills, before joining easyJet in 2010. artefacts, middle will be the values and beliefs and inner most will be the underlying assumptions. Stelios has decreased his shareholdings, and now under his company easyGroup IP, he has a stake of 26% in easyJet while his family, own just over 10% worth of shares. Easyjet structure. ethical attitude while responding to the market needs. The cultural approach to the management of the international human resource: An analysis The conclusion that is stated is that easyJet is at the top end of its market. environment. employees in such organization believe that meeting the customers demands is more important than business
