I already have my own company, so I'm not looking to impress employers, but my business partner and I are always looking to stand out amongst competing labels. You can even quote them in your headline, as long as its an honest quotebut using titles and descriptive personal brand words on yourself that fly too close to the sun will leave you. Nothing is more off-putting than a company who's name and tagline say nothing. A solid personal brand statement example would be: "I help your brand gain visibility online.". If youre looking to make your personal brand more irresistible, focus on using words that will resonate with your target audience. Glad that you enjoyed the list and we're just as surprised as you are that most job applicants don't go through this process as well. Content Strategist.. Jot down your favorites and then narrow them down to your top 3-5. Being resourceful requires applying good critical If you aren't getting the callbacks you'd hoped for, then this is for you (and it's free). This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. Take a look at this example in which someone calls herself an influencer of change.. Make sure to keep it consistent across platforms, however, because using the same sentence every time will help others remember it and associate it with you. Understanding your strengths and weaknesses-and your 3 word selfallows you to start building your personal brand. 1. When you present your personal brand statement to someone else they will likely circle back around to you later if they want to work together. "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. If my brand was a person, they would be described as __________, __________, and _______. Companies are always changing, and growth is part of the process in any company (from start-ups to even those on the verge of an IPO). How did you come up with this methodology? But if not, determine what resonates with you the most or ask your feedback providers to rank the list in order of priority of what comes to mind when they think of you. Denise Duffield-Thomas is another example of exceptional personal branding. A brand is an intangible marketing or business idea that helps people identify a company, product, or person. Here, agent means something that takes an active role or produces a unique effect. I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. Ive run an Emmy award winning motion design/brand consultancy for over 23 years. He doesnt use buzzwords. He uses language that anyone could understand and highlights how he has unique knowledge that he uses to help and teach people. Be sure to take note of those too and choose words are a great fit for your brand and your business. So if youre ready to take your personal brand up a notch (or two), keep these powerful words in mind! Think about the outcome and what you learned from it. The following 6 steps will help increase your self-awareness, define the competencies you need, and strengthen your personal leadership brand. When it comes to using descriptive words for your personal brand, less is more. Your email address will not be published. You can use more than just a handful of words to describe yourself, and you should. You might even want to, speak with a personal branding consultant. They correspond to the four Keirsey temperaments. When it comes to personal branding, there are certain words that can make all the difference. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. This is something that we need to make more clear moving forwards, thank you! When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. When you meet somebody for the first time, you dont want to drone on and on without them showing interest. If youre careful, you can use words like award-winning, community advocate, and side hustle to highlight your achievements or community roles. This post can make an impact on many people! Can you be counted on to do the right thing? Looking at Target as an example most of us are familiar with, it . Now its time to craft your own. You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. And no matter what type of resume you're writing, a short resume profile at the top can be a great way to make an elevator pitch that you're the right candidate for the job. To date, Ive had 32,415 comments. speak volumes about you as a leader, professional, and individual when it comes This can help you guide your answer to one that is relevant to the job while still being true to yourself. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. Cheers, and thanks! It's fascinating to see the variety of words each of you has chosen. Exclusive, stylish, and exquisite (expensive). As we just covered, a personal brand statement is a concise way of letting other people know what you do and why youre different and are usually no more than two sentences. Describe yourself with professional words that are appropriate to use in relevant settings. Personal Branding is the process of establishing yourself as a thought leader in your industry. Even though its time-consuming, your personal branding statement should be revised at least once a year to reflect changes and advancements in your professional career. Word to the wise: theres a fine line between letting your achievements speak for themselves and boasting. And this process does not have to be overwhelming! While it may seem limiting to describe yourself in 5 words, Ensure that the words you choose are genuine and reflect yourself accurately. Even though you want it to stand out, remember that using excessively large or technical words may alienate your audience. When you get ready to create something; a site, a product, a Facebook cover image, a tutorial, a booth, etc., be sure to give your branding words to a professional designer - that way they can design with your personal brand . These will be guiding factors in helping solidify your brand personality. you have taken a stance in a role, in an industry, or in an uncompromising Give your company a competitive edge and your team a professional boost. At the core of his personal brand is a beautiful portfolio website, made in Webflow. When Im not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, Im on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. Weve put them into three core buckets that you can mix and match to craft a professional image that actually fits your personality. If theyre not interested, dont bother. aristocratic or having or showing fine personal qualities or high moral principles and ideals. Small confession: I spent almost a YEAR trying to get a job with a history degree as a recent graduate. Your Expertise Your Personal Brand. Plus, these qualities are always attractive in a professional setting. While you wont have that challenge, you should be inspired by his precision. I recently started with a new coaching client who stated he wanted to gain real-life best practices and achieve tangible results through our coaching. If youve ever cringed a little at someones LinkedIn profile then you know what Im talking about. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. How did you apply your resourcefulness You have to read and readjust to get an idea of their experience and brand statement. Once you've established the initial elements of your personal brand be proactive and start asking for feedback. It is the telling of your story, and how it reflects your conduct, behavior, spoken and unspoken words, and attitudes. Motivated 3. The goal here is to find one or two things that separate you from your competition and make you unique. and even prospective clients. Youll notice there is a diverse set of words in this category but they all point to what people can count on when they work with this individual, their expertise. In other words, it's your unique selling proposition. Its also about having good sportsmanship and Even after youve decided on a statement, it is a good idea to check with a friend to make sure that your idea of yourself matches what others think of you. 8. I consider myself to be driven because I'm always working toward a new goal and refuse to give up if met with any obstacles. This is why a concise personal brand statement is so important. Your words wont create your professional brand, but they can certainly help to support it. LeadFuze gives you all the data you need to find ideal leads, including full contact information. In case you want some personal brand statement examples to help guide you, there is a handful below. And sharing about her rockstar results and tattoo-wearing shows off her fun personality, too! As you know by now, your personal brand statement is not something you create once and then forget about. CEO walks out). Corporate attorneys are hybrid legal advisors and business executives. Question: Activity 1.1 Write four words to describe your ideal self-concept (personal brand) 1 2 3 4 What steps are necessary to make your desired personal brand a reality? Consider I do always seek to create, sustain and be in harmony. theres a fine line between letting your achievements speak for themselves and boasting. Avoid using too many personal branding words or phrases. Eventually, personal branding statements will be as common as a resume or reference list, but for now, its a sure way to get you noticed as a competitive applicant who is capable of keeping up with current self-marketing trends and using them to advantage. To learn more about DocStation, visit https://docstation.co/features/medication-therapy-management. Conduct a personal brand audit. Sage Alliance, a Leadership Performance Company, provides coaching, team-building and assessments, workshops and speaking on topics including; leadership development, empowering teams, communications, lasting impressions, personal branding and building a coaching culture for executives and high-potentials for both team and individual leaders. As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. Instead, highlight words that represent your personal, authentic brand. A solid personal brand statement example would be: I help your brand gain visibility online.. to see how other people pull this off successfully! personal situation. Brevity begets precision. Denise Duffield-Thomas - Lucky Bitch. Choosing the right personal brand words is one of the most effective methods for doing this. Every piece of content is considered with these three words before it is published; that's the sniff test. We all want to level up in life. Words cant create a personal brand for you, but they can definitely support it. If you look at any strong personal branding statement example you will find that this is the main focus. It's about having your own voice. The 3 words that describe me the best are patient, intuitive, and multi-tasker. Thanks James, I will look into the connection further. Elizabeth Morgans personal branding statement speaks to her passion for HR and the time that she put into developing relationships on LinkedIn. The word "popular" means "well-liked" or "well-known". I specialize in making the branding process personal. It acts as a mission statement for his career and what he values. business. Its what ensures your results are that much, You know plenty of brand evangelists. I also ask the additional question from the employer perspective: How would an employer The second piece of information I ask is: Explain why Consider your qualities. She expresses her excitement for the brands that she has worked for and establishes herself as an employee advocate. Debbie Levitt uses a reference point that a lot of people would immediately understand Disneys Mary Poppins to tell the story of what she does and how she does it. I work with creative women who have a . Those are the personality traits your brand needs to fully represent from here on out in all of its visual and verbal communications. By doing so, youll come across as more sincere. It sounds like a clever angle for a personal brand at first, and the phrase builder certainly appeals to me but it really just comes across as a humblebrag, or even a little delusional. They think marketing their personal brand is all about putting themselves out there when the best do it with more tact. My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. Excellent post !! This will make you more effective than if you simply called yourself results-oriented or something else that is canned. Since the purpose of a personal brand statement is to briefly list your primary skills, it is necessary to target the industry where those skills are most useful. Good luck with your job hunting! Dont procrastinate creating your statement. Unambiguous. When working with new clients, I ask them to describe what emotions they want their business, personal brand to convey. I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? That's your invitation to elaborate on your 30-second elevator pitch. encountered a situation where you have had to work with a difficult It can be a brand name (like your company name) but you may only use a proper name . This helps you discover your target audience, your visual aesthetic and create guidelines around your brand. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. Your personal brand statement should be short enough to fit on one line on your business card. . An awesome personal brand statement example jumps right out at you. It isnt evocative, but it works. Feeling inspired by those personal brand statement examples? It will save you time and effort while achieving your goals of growing your personal brand. 7. Hard-working 2. Goals. And having a personal brand statement makes it easy for anyone employers, customers, clients, or contacts to identify if they want to work with you or listen to what you have to say. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. I am very passionate about one thing: teaching people (entrepreneurs, marketers, etc) how to achieve rockstar results with their social media, especially Twitter. Try EveryoneSocial's employee advocacy platform for FREE. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. Bethany, great article! You can also use words like proven and seasoned to show that you have the experience to back up your claims. thinking and good judgment in times of stress. In order to be effective, it needs to stay current. BrandYourself Blog | ORM and Personal Branding. Personal branding builds your reputation. I wonder if you see that pattern, too. Personal branding is a marketing strategy focused on your most important product: you. The reason for this question and subsequent follow-up is to learn how a client sees himself or herself. also lean in on the personal growth you have achieved by being collaborative. Powerful. Be careful not to boast about your achievements too much, or you may come across as arrogant. Think about the ways you excel in being collaborative in your work environment A personal brand statement will not help you much if you are not telling people what it is. How to use descriptive words for your personal brand, Using descriptive words for your personal brand can come across as inauthentic and self-serving, so you need to use them sparingly. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. This ONE word helps to define YOU! This resource gives you 175 of the most impactful marketing words (good and bad), organized into ten categories for easy reading. Whats most important to me is that my clients gain insights and walk away with an aha moment, something they learned that makes an impact in their professional lives. Cultivated well, your personal brand will signal to employers whether or not you'll be the right fit for an open role. and overcome those trials and tribulations that will resonate with prospective employers One of the most common ones weve seen is an overly aggressive or desperate call to action when speaking to potential clients or employers. Deciding on 3-5 meaningful adjectives to characterize your brand can help you discover how to connect with your ideal audience, your overall messaging, tone of voice, and . Personal Branding For Dummies. Words in this category stress movement, taking things from one point to another point. Put Your Personal Brand Into Practice I am straightforward and reliable, and I support others with compassion. And once you have a standout personal brand statement, youll also want to deliver authentic and engaging content to your audiences on social media. Activity 1.2 What factors affect your attitude toward educational success? If you are one of them, you'd better figure it out. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience.. Use personal brand adjectives sparingly and in conjunction with verbs to craft your professional image without coming across as arrogant or desperate. Another example might be: Bruce is an analytical, intelligent, and collaborative CEO who is dedicated to helping millennials have fun through expanding affordable gyms in the US. Also, make sure to limit yourself to only one sentence for your personal branding statement. Feel free to share them in the comments, email, or Instagram DM! A lot of companies value having employees that will act as brand advocates and will choose applicants with stronger networks and online presence because of that. personal brand is one of your most important assets. Consider Your Brand As A Personal Relationship. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. Keep in mind that the brand statement is only supposed to get people interested, and not say everything about your professional career. The best way to describe my personal style is: Simple, timeless and relatable. This is especially helpful for recent graduates who need a professional edge in lieu of "years of experience." With that in mind, consider describing yourself with words that correlate to these four aspects to help . It is tempting to exaggerate your abilities, but this is not the place to do that. as part of the process is the following question: Give me 5 words to about your character and credibility. Your personal brand is how you promote yourself. If you want to win on LinkedIn, take that personal branding statement and show it off. Consider if you have Hope this helped you stand out from your competitors! Austin Belcaks personal branding statement is a lesson in how to showcase your value simply. Your persona is your brand. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. . In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. Hi Shelley, Thank you for sharing these wonderful insights. Dont get caught up in thinking if you didnt pick a word that falls into a particular category you dont possess these qualities, e.g. Wendi Weiner is anattorneyand award-winning writer who has been featured in over 75 major media outlets(including CNN, HuffPost, Money, Fast Company, Entrepreneur, and Business Insider) as a top authority in personal branding, social storytelling, career strategy, and the job search process. Id love to hear what your brand adjectives are! This helps you figure out who you are, what you stand for and where you add value. Coming on too strong, too fast is something that many people do. Be sure to connect with me on Facebook, and follow me on LinkedIn andTwitter. About Me: I was awarded the title Top Graduating HR Student at my college for my leadership and passion for the field. It's you. Most professionals on LinkedIn use adjectives to describe themselves, but this is not the best way to communicate your brand. For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. You should be respectful of their time and yours. What I mean by this is what people uniquely think of when they think of you. It communicates the value you offer. They are the words that you want people to associate with you and your brand. Madalyn Sklar shows the value of specificity infused with individuality in a personal branding statement. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. Begin typing your search above and press return to search. The most powerful words in your profile are your descriptors. Instead, this means this is not the singular focus of how you want to be known. The best personal brand statement examples are intimately tied in with the focus of the person who crafted it. Its a key weapon in your arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio. One thing to remember, your personal brand statement is not your job title! Your personal brand is one of your most important assets for your long-term career development. Troy Sandidge takes personal branding to another level by actually trademarking his own brand alias The Strategy Hacker! While this doesnt describe what I do, it describes where I add value. It might be a good idea to speak with a personal branding consultant to get the balance right. Thats where verbs come in: they do a better job of demonstrating your brand rather than just advertising it. Dial-in your brief personal brand statement that you want to present so you can recite it on autopilot. LinkedIn is one of the places that make the most sense to put your personal branding statement, more so than any other network. something instead of just talking about it. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. Active Adventurous Ambitious Approachable Bohemian Bold Brave Bright Bubbly Calm Candid Carefree Casual Charming Cheerful Classic Collaborative Colorful Cool Cozy Crafty Cultured Daring Delicate Down to Earth Dynamic Edgy Elegant Fearless Fun

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