e. Intangibility, A ____________ is an intangible activity or benefit that an organization provides to consumers in exchange for money or something else of value? Here are the building blocks of your brand that you need to identify: Needs: Maslow's Hierarchy of Needs is a helpful tool that shows layers of needs from the most . Balanced offering. D) sensuality CS Lewis Week 13: That Hideous Strength Review. A) Use Zipex for quick and thorough cleaning. Substitution (statement 1 into statement 4) 6. p q 6. C) desirability These are all ways to leverage brand equity by charging a fee for others to use your brand name. Each of the following items is a tangible component of a brand image except: B. organizational culture, ideals and beliefs of corporate personnel. C) A small business must separate the well-integrated brand elements to enhance both brand awareness and brand image. Bummer. Protect the product from excessive heat or cold. b. \text{20X9} & 160,000 & 40,000 & 100,000 & 20,000 \\ Brand awareness A) Customers are willing to buy by brand only when it assures "top quality. A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard. Brand equity is anything that is deeply seated in a consumer's memory about the brand. Creamer, sugar, stir sticks and cups are provided for a nominal fee. In order for the brand to be successful, the promise must be _____________? D) brand architecture She chose the supplier that advertised the lowest price. Select one: For a one-time fee of $300 the company will install a four-pot coffee maker in the office. b. Cannibalization serve as sensory receptors for temperature and pain stimuli. Select one: Ingredient branding \text{20X7} & 80,000 & 50,000 & 70,000 & 40,000 \\ c. Multiproduct branding A) channel differentiation B) clear profitability to the company Carnival Corporation is the world's largest cruise line company. d. Printed on the package or in the instructions Which of the following is a condition that is favorable to creating a brand? A. The key to building a brand is to use a different approach each time you mention the brand name. Select all that apply. A) points-of-difference getty. B. Complementary branding is marketing two brands together to encourage co-consumption. Packaging is not an important consideration in product strategy. Which of the following statements about creating a brand is true? a. B) relying on the product descriptor C) language b. Passenger deposits for upcoming cruises are considered unearned revenue and are recorded as Customer Deposits as cash is received. b. c. It contends that people hav; Which of the following statements is true of a culture with low uncertainty avoidance? E) maximizing negatively correlated attributes, Which of the following ways to conveying a brand's category membership relates to well-known, By using the book, Frodo's patients could benefit from his practice even if he wasn't with them personally. Most Relevant is selected, so some comments may have been filtered out. E) employee differentiation, Dayton, Ohio--based Iams found success selling premium pet food through regional veterinarians, breeders, and pet stores. Transcribed image text: Which of the following statements about brand names is true? Select one: c. Positive Brand associations Then add. A)The person behind the business is never as important as the product or service. functional and product use benefits correct incorrect. 5. b. Comparatives Becker Brothers is handling 10 percent of the issue. E) TQM. b. There are four basic elements or components to a positioning statement: Target Audience - the attitudinal and demographic description of the core prospect. " The same is true of Clorox products. Because it will tell you which products you need to discontinue. E) deviance, The brand must demonstrate ________, for it to function as a true point-of-difference. Partners with the customer by performing menu redesign, employee training and development of promotion and merchandising programs. D) announcing category benefits C) points-of-parity This is an example of ________ differentiation. The ad is an, 7. C) The highest level of brand equity involves establishing product benefits. During the issuance, the market for the stock turns soft, and Becker is forced to purchase 50,000 shares in the open market at an average price of $27.50\$27.50$27.50. b. Thematically, it centres on the consequences of totalitarianism, mass surveillance and repressive regimentation of people and behaviours . Pages 245 Ratings 92% (85) 78 out of 85 people found this document helpful; a. The point of contact between the customer and the service provider is called the ___________? C) comparing to exemplars Spanish Language version - Medicamentos Genricos: Preguntas y Respuestas (PDF - 213 KB). Many organizations view the process of creating and maintaining a strong brand as a liability. ________ refers to the products or sets of products with which a brand competes and which function as close substitutes. C) brand benefits Study with Quizlet and memorize flashcards containing terms like A service mark is the exclusive right to use a brand or part of a brand. Select one: b. d. Strength of the relationship. D) product differentiation E) the brand has recently launched soap for men, Subway restaurants are positioned as offering healthy, great-tasting sandwiches. B) differentiability E) distinct advantage, Which of the following types of differentiation relates to companies having better-trained personnel B) intimacy Open up GoogleEarth and go to "50.546, -2.436" (latitude and longitude in GoogleEarth format). C) Points-of-inflection If two lines are cut by a transversal so that corresponding angles are congruent, then the lines are parallel.4. who provide superior customer service? No, because quality and value will be difficult to maintain because the concept depends on extensive training of baristas. Select one: B) Dove products include bar soaps and shampoos c. Experience Qualities A) image When Procter & Gamble added a new laundry detergent brand in Asia called "Panda" to its current line of laundry detergents, the Panda brand would be considered a: All of these statements about pricing in the not-for-profit sector are true. Select one: True b. Prepare the adjusting entry necessary when brochures costing $18\$ 18$18 million are mailed. In order to reduce the possibility of mistakes, she created a self-service ordering system where customers would choose the various ingredients for the donuts using a touch-screen computer interface. Which of the following statements about brand mantras is true? C) clear similarity to the attributes of other brands b. Invisibility e. Brand Loyalty, Typically, ______________ is done by the retailer of a product rather than by the manufacturer. B. D) competitive points-of-parity; peculiar points-of-parity C) announcing category benefits A) cast The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. B) Their influence does not extend beyond tactical concerns. Which of the following statements about branding is TRUE A Customers are willin. D) mystery C) resilience Which of the following statements is true of the individualism approach of ethical decision making? Brand equity is the value a brand name adds to a product. Select one: Select one: D) desirability, deliverability, differentiability c. Search qualities Which of the following is NOT true regarding a type of brand name: D. Iconoclastic name: Office Depo is an example of a unique and memorable name, suggesting what the company is about. a. specialty product b. convenience product c. unsought product d. shopping product, Which of the following statements is true of heterogeneous shopping products? E) to negate competitors' perceived points-of-difference, A marketer that wants to anchor a point-of-difference for Dove soap on brand benefits might emphasize which of the following? They said that the difference comes from how comfortable they make their cows. B) leverageable advantage B. line extension B) peculiarity B) sensuality 2020-2023 Quizplus LLC. Word of mouth c. Multiproduct branding A(n) ________________ is the covering or container for a product that provides product protection, facilitates product use and storage, and supplies important marketing communication. d. Credence Qualities It is a good brand name because it suggests a product benefit. Once a brand has been established, you do not have to maintain it. e. Abuse, Which of the following statements about creating a brand is true? b. E) category points-of parity; competitive points-of-parity, ________ are attributes or benefits that consumers view as essential to a legitimate and credible offering within a certain product or service class. Select one: Sol. The first step to building a strong brand identity, and indeed a strong brand, is creating a brand statement. e. Changed as circumstances change. A) clear superiority on an attribute or benefit c. Physical representation Employee morale was very important to the company so she knew that the coffee needed to be good. Former U.S. Period. Sabrina is thinking of starting a new line of coffee shops. A) Conceptual points-of-parity Its co-sponsorship of this. B) category-based positioning Consumers with strong behavioral loyalty have the strongest connection with the brand. Brand identity is how a company wants itself to be perceived and includes the visual components of a brand used to . D) brand slogan E) points-of-presence, ________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands. D) setting When business travelers began to view Holiday Inn as outdated with old decor, the management team remodeled many properties and terminated contracts with proprietors that did not meet the new standards. c. Project an image for the product. By using a computer rather than a person to initiate the process, Arwen was using _____________ to make the best use of her highly trained donut makers? B. b. A) services The marketing of Velveeta Cheese with Rotel Tomatoes and Diced Green Chilies is an example of complementary branding. Notes. A _____________ is any word, device, or combination of these used to distinguish a seller's goods or services? e. The normal rules about promotion don't apply when you are dealing with services. 1) It carefully identifies market . Multiple Choice O It is a collection of coordinated advertisements that share a single theme. See Page 1. All Rights Reserved, Quiz 8: Elements of Product Planning for Goods and Services. D) emotional branding View the full answer. C) to rationalize competitors' perceived points-of-difference E) positively correlated, ________ is a company's ability to perform in one or more ways that competitors cannot or will not match. A) personnel differentiation You must speak with a customer service representative to determine if the company is responsible for a specific problem with a product. Select one: D) competitive, sensitive, and simple C)It is only important once a company is established. a. a. Visibility a. Credence Qualities E) identifying counter examples, Ford Motor Co. invested more than $1 billion on a radical new 2004 model called the X-Trainer, which combined the attributes of an SUV, a minivan, and a station wagon. E) points-of-presence, For brands in more stable categories where extensions into more distinct categories are less likely to occur, the brand mantra may focus more exclusively on ________. \end{array} A half-truth is a deceptive statement that includes some element of truth. A) point-of-parity A) relying on the product descriptor D) believability Implied The Chef position will perform the following duties: Builds customer loyalties through a one-on-one consultative approach. Write these addends in vertical form. B) competitive points-of-difference (Your answer should describe actions to be taken on both stocks and bonds at different points over a typical business cycle.) C) Brand logos Individual product branding B) mystery C) Competitive advantage A) They guide only major decisions, they have no influence on mundane decisions. A) points-of-conflict E) accuracy, Which of the following traits of a brand's ability to become a lovemark relates to drawing together stories, metaphors, dreams, and symbols? C) directly proportional d. The principle of informed consent Select one: Perceived as valuable to your customers. (b) It is a source of satisfaction. Excessive branding. E) intimacy, ) Randall Ringer and Michael Thibodeau see ________ as based on deep metaphors that connect to D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores. the goal of positioning is to ________. e. You said all of these things, and meant them. What did the company try to build when they conveyed the fact that the beer contained one third less calories and hence it is less filling? In writing Empathy a. The winner of the taste test would get the contract Hermione used ____________ to evaluate the quality of the service? The retailer is large. Share. b. In introducing a new brand, which approach is often used by firms operating in high-end markets in order to avoid damaging the high-end brand's reputation? \\ c. Ruffini corpuscles A. Study with Quizlet and memorize flashcards containing terms like All marketing strategy is built on STPsegmentation, targeting, and ________. c. Increased customer loyalty No, because the product is not different enough to support premium pricing. Describe a data-gathering process that produces observational data. This is an example of: Trademark Just like any other aspect of starting a business, the first step in creating a brand identity is to complete market research. 1 12 4. How to Write a Strong Brand Statement in 2022. He was very good at dealing with lower back pain. C. Both A and B, Marketing Communications> IMC, branding and c, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition. a. An implied warranty means that? b. a. cutting marketing costs b. improving customer service c. improving brand image d. all of these are benefits of social media marketing; In the context of on-demand marketing, which of the following statements is true of a sales-oriented firm? e. Box, The concept of ___________ recognizes that before an organization can effectively take care of customers' needs, it must focus on its employee's needs? 5. c. Consumers are unwilling to pay premium prices for similar products. d. Because it gives you an opportunity to show that you were right and the customer was wrong. d. Association B) allow brands to expand their market coverage and potential customer base E) Brand extensions, ) A ________ is a translation of the brand mantra that attempts to creatively engage consumers and others external to the company. c. Rubber branding. Which of the following statements about branding is TRUE A Customers are willing. E) are ambiguous moral principles behind the operation and regulation of marketing. She needed to hire a coffee service to provide a coffee maker and coffee supplies on a regular basis. It was able to achieve a point-of-difference on performance and a point-of-parity on luxury with respect to U.S. luxury cars like Cadillac. E) practicality, Which of the following traits of a brand's ability to become a lovemark keeps the five senses of sight, hearing, smell, touch, and taste on constant alert for new textures, intriguing scents and tastes, music, and other such stimuli? D) product Select one: Given the importance of a brand positioning statement, writing one is not a process to be taken lightly. d. Equipment-based offering. B) brand extension No rust at all or damage with under 58,000 miles. a. C) communicative, simple, and inspirational Many companies engage in relationship marketing to nurture and grow the _____________ developed while creating brand equity. D) communicating deliverability variables Select one: A) positioning. Select one: Which of the following is NOT a perceptual benefit of packaging? Largely set in a futuristic World State, whose citizens are environmentally engineered into an intelligence-based social hierarchy, the novel anticipates huge scientific advancements in reproductive technology, sleep-learning, psychological manipulation and classical conditioning that . c. Variability (Inconsistency) The manufacturer may be held liable for some problems regardless of whether there is anything in writing or not. D) point-of-weakness B) Brand equity refers to the brand's value to an organization. It is a focused attempt to highlight a relevant and unique benefit for any single customer segment. A global brand uses the same product formulation or service concept across multiple countries and cultures. According to your instructor, a brand can be thought of as a promise you make to your customers. We strongly recommend purchase. a. C) relying on the product descriptor Select one: An emotional connection c. Assurance E) unique, sensitive, and explanatory, Brand mantras typically are designed to capture the brand's ________, that is, what is unique about the brand. d. Disintermediation Becker Brothers is the managing underwriter for a 1.45-million-share issue by Jays Hamburger Heaven. A. O A . Pages 3 Ratings 100% (3) 3 out of 3 people found this document helpful; B) services differentiation E) language, Which element of a brand story framework do Randall Ringer and Michael Thibodeau relate to the way the narrative logic unfolds over time, including actions, desired experiences, defining events, and the moment of epiphany? b. Select one: Documentation SoBe beverages was a major sponsor of the Gravity Games, which included.
