Brand and Advertising Management. Offers a broad overview of marketing technology applications across multiple industries and touchpoints. BS in Business Administration Boston, Global D'Amore-McKim's flagship undergraduate program, the BS in Business Administration can be completed in either four or five years depending on which co-op plan you choose. Advertising Practices. The PhD level program in Civil Engineering at Northeastern University is flexible and may be adapted to any . Also examines contemporary issues in marketing that can affect organizational success. Opens New Window. (4 Hours). MKTG6120. . As hip-hop turns 50, Murray Forman reconsiders the meaning of OG, MLB voice and CAMD alum Don Orsillo on the communication classes and Red Sox co-op that started his sports broadcasting career, Some surprises and room for improvement in this year's Golden Globe nominations, says Communication Studies professor, Speaker Cory Doctorow discusses Ticketmaster, Taylor Swift, and Big Tech's hold on all of us, Theoretical Analysis of State-Wide Opioid Campaign. Special Topics in Marketing. Marketing performance measurement and feedback systems enable managers to take smarter risks by assessing experimental projects and forecasting the profit potential of bigger, bolder initiatives. Offers students an opportunity to analyze artifacts from recent political campaigns such as stump speeches, campaign debates, campaign advertising, and formal campaign speeches such as nomination acceptance addresses, concession and victory speeches, and inaugural addresses. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Homepage - Northeastern University External Affairs We advance the strategic interests of the university by promoting its ideas, people, and unique strengths. Communication and Inclusion. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. The Politeness BiasShun-Yang Lee, Rui, H., Whinston, A.MIS Quarterly2019, Joint Impact of Ethical Climate and External Work Locus of Control on Job MeaningfulnessJay Mulki, Felicia LasskJournal of Business Research2019, Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?Koen PauwelsJournal of Interactive Marketing2019, The Impact of Adding Online-to-Offline Channels on Firm's Offline and Total RevenuesKoen PauwelsJournal of Interactive Marketing2019, Big and lean is beautiful: A conceptual framework for data-based learning in marketing managementKoen PauwelsReview of Marketing Research2019, The Cannabis Industry: A Natural Laboratory for Marketing Strategy ResearchOlsen, M., Keith SmithMarketing Letters2019, Does Changing Defaults Save Lives? 360 Huntington Ave., Boston, Massachusetts 02115 They will partner closely with agency partners and cross-functional members of the enrollment management team to launch, measure, and optimize campaigns across digital channels that may include search, display, paid social, video, audio, etc. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. [email protected] Send Feedback or Report a Problem Covers the role of marketing in business and society. Youth and Communication Technology. MKTG4510. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. Attribute(s): NUpath Analyzing/Using Data, COMM2303. The first half of the course explores the ethical and structural fundamentals of argumentation, including its main theorems regarding argument schemes and critical questions, argument structures and reconstruction, and fallacies and felicity conditions of valid reasoning. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Topics may include product innovation, market identification and segmentation, customer valuation, media attribution models, and assessment of digital and social media. Offers students an opportunity to gain an integrated understanding of their different roles as professionals, advocates, and consumers and to improve their ability to find and use expert sources of information; assess competing media claims and narratives; write persuasive essays, analyses, and commentaries; and author evidence-based research papers. We deliver a curriculum that combines knowledge in technology and data analytics with uniquely human . COMM2912. (4 Hours). (4 Hours). Group Communication. Covers fundamentals such as audience, speech objectives and structure, and effective delivery. Investigates recent trends in e-business and identifies marketing strategies that work in this new environment. COMM2510. Research in Communication Studies. Students are expected to have a working knowledge of digital video equipment and Macintosh computer skills. Topics include the evolution of organizational communication, communication networks, information management, and communication climate. Over the years, we've pushed the envelope to find new and improved ways to connect with consumers. (1 Hour). COMM2350. Examines the communication strategies (including rhetorical messaging, public advocacy, grassroots organizing, fund-raising, and media outreach) of historical and contemporary social movement and activist organizations. Designed to assist students in developing advanced public speaking and presentational skills for professional and leadership positions. Uses social and digital media to examine questions about contemporary topics and the histories that contribute to them. Rhetoric and Propaganda. Examines business issues associated with the entertainment industry. As a capstone course, the course also provides a transition for students from the role of receptive learners to independent researchers who can identify, answer, and defend research questions at the intersection of rhetorical theory and its neighbors (theories of argumentation, humor, style, politeness, courtship, and the like). Discusses how to formulate and evaluate your own theory-based hypotheses on the influence of media in American democracy. COMM3230. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. (4 Hours). Reviews the construction and influence of rhetoric in political campaigns, particularly contemporary presidential campaigns. - Center for Design. Brian Manley | Assistant Director of Digital Platforms and Marketing. This group is a great way to network with potential full-time, part-time and cooperative education employers. Persuasion and Rhetoric. Offers students an opportunity to design, conduct, and write their own original empirical research paper relating to sexualities and communication using class content as a theoretical framework. Crisis Communication and Image Management. Exposes students to contemporary perspectives on rhetorical theory and its use in society. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. Introduces how organizations use the latest technologies for enhancing consumer engagement. Boston, MA. (4 Hours). Recognized as leaders in the field of marketing, our distinguished faculty serve in a number of key editorial positions on academic journals, university presses and other scholarly outlets. Emphasizes predicting consumer behavior, developing points of difference and parity, calibrating the different elements of the market offering, and going to market with clear performance indicators. Offers students an opportunity to work in teams to produce and direct television using remote video equipment. Studies the full range of things people do, such as making requests, blaming others, apologizing, complaining, etc. Offers students the opportunity to participate in the process of conflict assessment and to explore various negotiation strategies as well as discuss the role of forgiveness in conflict situations. Examines both classical and contemporary theories of persuasion, after which students consider persuasion in actionhow persuasion is used in everyday language, nonverbal communication, sales techniques, politics, and propaganda. It has a total undergraduate enrollment of 15,747 (fall 2021), its setting is urban, and the campus size is 73 acres. Voice-Over Artist. Although the focus is on Internet marketing strategy, phenomena such as television home shopping and database marketing are also explored. (3 Hours). The transcendent question in communication law and ethics is whether it is right to exercise the rights granted communication professionals under the First Amendment. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Arguing Human Rights. Intended for all interested in marketing: future product managers who must rely on the sales force and distributors to introduce new products and promotions, future sales managers, and marketing executives who must manage the marketing-sales interface. Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Introduces informationcentric methods that help to choose which customer markets are worth pursuing; that identify what benefits would be most attractive to offer these customers; and that develop, communicate, and deliver products and services that provide value to both customers and organizations. Offers students an opportunity to learn how to successfully target the right audience by conducting and interpreting market research; shape thoughts by getting consumers attention and making a lasting impression; influence attitudes by applying principles of persuasion and social influence; and impact consumer decisions by harnessing motivations and drivers of behavior. Offers students an opportunity to study landmark cases and trials, critically test their reasoning, present talks on the fundamental principles of the rule of law, and deliver accusations and defenses in some of the landmark cases of the international criminal tribunals. (3 Hours). One dozen award-winning media industry guest speakers deliver lectures on the vital topics reshaping the entertainment landscape. COMM2304 and WMNS2304 are cross-listed. Explores historical, technical, and theoretical aspects of special effects. Emphasizes ethical issues involving privacy, accuracy, property, and accessibility. Focuses on developing student skill in analyzing the customer and business environment and using that analysis to build an effective marketing strategy. Situates these forms as central to the production of official discourses of citizenship, belonging, and nationalism, as well as the construction of identities. (4 Hours). (3 Hours). Communication and Privacy. | The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. 2022-23 College of Professional Studies Undergraduate PDF, Bachelor of Science in Business Administration, BSBA, Bachelor of Science in International Business, BSIB, Accelerated Bachelor/Graduate Degree Programs, College of Social Sciences and Humanities, College of Professional Studies Undergraduate, and in most DAmore-McKim combined majors, 360 Huntington Ave., Boston, Massachusetts 02115, Quantitative Analysis of Consumer Data (if not taken as a required course), Enabling Technologies for Consumer Engagement, Marketing Research (if not taken as a required course), Undergraduate Research Practicum in Marketing, Managing Customer Engagement in a Service World. Junior/Senior Honors Project 1. Prerequisite(s): (MKTG2201 with a minimum grade of D- or MKTG2202 with a minimum grade of D- or MKTG2209 with a minimum grade of D- ); (MGSC 1201 with a minimum grade of D- or MGSC2301 with a minimum grade of D- or MATH2280 with a minimum grade of D- or ECON2350 with a minimum grade of D- or MATH3081 with a minimum grade of D- or POLS2400 with a minimum grade of D- or IS3500 with a minimum grade of D- or PSYC2320 with a minimum grade of D- or PHTH2210 with a minimum grade of D- ), MKTG3402. Our core courses in information development, usability, and narrative structure provide a baseline for developing, marketing, and managing content-rich experiences. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Brand managers in technology, consumer packaged goods (CPG), and service organizations shape the trajectories of global brands and products. May be repeated without limit. Incorporating the case method, research into the latest communication trends, interactive learning formats, and experiential learning opportunities, this program addresses complex communication challengesproviding students with a distinct advantage in today's competitive marketplace. COMM3750. Strategic Communication Capstone. (3 Hours). COMM3615. Designed to stimulate the moral imagination, reveal ethical issues inherent in communication, and provide resources for making and defending choices on ethical grounds. Assistant Director of University Recreation, Wellness and Marketing Fiona Greaves: Coordinator of University Recreation - Fitness . Understanding the Platform Economy. Covers team selling and relationship marketing. Introduces the fundamental techniques of quantitative data analysis and visualization in the marketing context. COMM6304. (4 Hours). Explores demographic, lifestyle, social, and cultural trends and their impact on consumer attitudes, motivations, and behavior. COMM3451. Expects students to produce a major paper suitable for publication. A marketing plan project is used to enable students to apply their understanding about the marketing process. MKTG6224. Exercises skills of project management, teamwork, and client relationship management. Introduces concepts and professional best practices in social media analytics. Popular Communication. Examines how both service organizations and product organizations require a distinctive approach to marketing strategy in a world where all organizations increasingly depend on service excellence and customer engagement for competitive advantage. Offers students an opportunity to develop an understanding of the tools needed to examine the role nonverbal behaviors (body orientation, gaze direction, gesture, laughter, etc.) Introduces students to the landscape of mobile communication technologies. Examines the symbiotic relationship between sports and media, as well as how communication affects team culture, player-coach dynamics, crises in sport, race and gender issues, international relationships, and fandom. The Communication Studies Departments dynamic undergraduate curriculumand flexible requirements allow students to forge a distinctive niche within the vast and varied communication landscape, while our diverse professional network affords a wide spectrum of co-op and experiential learningopportunities, in Bostonand around the worldenabling students to gain practical experience and build connections that will form the cornerstones of a successful career after graduation. Privacy has never been a given: It is constantly remade by a shifting legal, technical, socioeconomic, and cultural landscape. Centers, Labs and Initiatives. Gaining Insights from Consumer Data. As part of the course, students are expected to prepare a detailed plan of study and are introduced to the co-op program and meet their academic co-op advisor. (4 Hours). (4 Hours). Focuses on in-depth project in which a student conducts research or produces a product related to the students major field. It combines world-class academics with professional practice, allowing you to acquire relevant, real-world skills you can immediately put into action in your current workplace. Discusses how campaigns are designed to intentionally influence awareness, knowledge gain, and attitude/behavior change.
