The bridals have excited us in the last two years and were changing things up. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Safinaz is married to Sana's brother. According to Shagufta these goals should include financial and emotional independence since they are the two most important elements of life for a woman. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. We get into deep, long, and annoying conversations about post-colonial hang ups. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. When you have that kind of commitment, your product is naturally much better. The . It is so liberating. Lawn is a phenomenon unique to Pakistan. Sana and I have no knowledge of retail; we are learning day to day. Currently Sana is heading PR for Sana Safinaz while simultaneously being their brand representative for Outhouse Jewelry. After graduating, she was having a great time working with Diesel and as an assistant stylist to Ford Modelling Agency. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. Today India looks at our industry; their prt market is not as organised as ours. Your children are your extension, something tangible that you leave behind in the world. We need to delegate and have younger people work with us. Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. We have done some of the biggest homes in Pakistan. Fashion fades, only style remains the same. Sometimes getting it all done is really hard. @F. Shah I guess they design for the niche, not for general public. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. You take a motif, you merge and change and take ownership of it. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. Her house, according to her, is a madhouse. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. Let me explain. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. At Sana Safinaz there is always something happening - theres even a store raid and bloggers meet for their 2019 luxury lawn this week - and it happens with good taste and creativity. Would ve been a story if lower or middle class girls had made it. It has become her family and where she draws her strength from. Salinas journey is an inspiration for all those who sometimes get pulled down by their own do-lists for the day. That is the scary bit! Sana Safinaz is a Pakistani clothing and accessories retailer based in Karachi, Pakistan. It was crass. In those days, if you worked, you were sad. Being a mother is hard work. Of course, theres healthy competition and were all competing against one another but theres also a line that you draw. On and off, I do question why dont I just relax and take it easy but soon enough I realise how lucky I am to have the opportunity of doing all that I am doing. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. She started working when she turned 19 and married her high school sweetheart 15 years ago. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Chartered Accountancy was such a challenge for Shagufta. Instead, she took up hourly based teaching assignments and started teaching CA students. At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. calling the social media . Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. In an industry of veterans that love to ride on the coattails of past laurels, Sana Safinaz are trailblazers. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. SM: With bridals and light evening wear. Wow, never heard that one before. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. Shaping them into free thinking girls in a world where there are so many norms to follow is my miracle moment. Sehr is an amazing mother, values all her relationships and is extremely dedicated to her work. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. But the industry has won accolades and made fashion shine. A: What made you decide to go into retail? R they both sisters, both are doing grt job. Number of locations. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. Despite all this it is an achievement among theie friends as no one else did. Striking the crucial balance between professional and personal life is also a major struggle for her and she believes that children should be the most important project for any woman since there is no way to go back in time later. A: What are the main challenges for fashion as an industry? That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. A: After prt are you contemplating another big project? SAFINAZ MUNEER: SANA SAFINAZ is a powerhouse, although a lot of people still havent really picked up on this. I wouldnt have been here, giving this interview, if it wasnt for them.. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. "Weve outgrown different phases. Sadaf felt weak at the time of the birth of her first child, just like any other working mother would. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Good for them. I also do wall art, pen and ink drawings, and have also done a few low key shows. If you start thinking like that, youll be able to figure out your way through any situation. Looking back, this is the only thing Shagufta would change if she had the chance to create room for herself. ", "I couldnt sleep for a month," Sana then recalls the many times her lawn campaigns were targeted for being elitist or racist. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. A: How much are you affected by the small players who copy your designs? Do they ever think anything is enough? We have invested heavily in our brand and we have to think where the brand will be when we are not there. Being human, she obviously gets tired and drained out. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. Safinaz is sitting with a young Italian girl, married to a Pakistani and hence having moved to Karachi when I walk in; shes helping her understand the market dynamic so she can start her own label. Suddenly, change came when Karma, HSY and Maria B. came on the scene. Especially for girls in this misogynistic society. [5][6] But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Due to her versatile nature she is well known among her fans across the country. What helps them retain their sanity, other than having solid and well-rooted personal lives, is the fact that - as a corporation - Sana Safinaz has become very independent. You need a strong and independent team with retail knowledge. By 1970s, it had become Pakistan's largest cotton trading company. Oskar Schindler (28 April 1908 - 9 Oktober 1974) adalah seorang pengusaha, pengilang yang terkenal menyelamatkan orang Yahudi dari dimasukkan dalam kem-kem tahanan semasa langkah pembunuhan ramai dilakukan Parti Buruh Jerman Sosialis Nasional yang memerintah Jerman dengan mengupah mereka dalam kilang . Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. Worrying about what others are doing will never take you anywhere, Sehr proclaims. In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. Reams upon reams of cloth draped around each model. Theyve broken the glass ceiling, to say the least. Financial independence is true power and I recommend it for all women. Salina is required to multitask all the time and maintains to-do lists to take her through the day. She begins each day with positive meditation, I sit up tall as soon as I wake up and count all my blessings, spend 5-10 minutes on just focusing on my body, breathing and being grateful. She is particular about giving time to herself and her family despite her busy schedule, which has taken a toll on Salinas social life, but shes clear about her priorities. There are times when you will have to choose between motherhood and work. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. To me, a woman is not successful until she does justice to all her relationships, personal or professional, believes Sehr. I have very problematic skin and taught myself to cover up. I dont think the government realises the severity of the problem copying is a huge issue; it is an industry wide problem. She remembers how she and her partner could not even have imagined running a weekly magazine. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. We never think ahead of ourselves; we take one step a time. "Of course we do," says Sana. A textile designer by qualification and having the experience of working with some of the top fashion houses in Pakistan, Seveen is currently a permanent faculty member at Indus Valley School, Karachi. If a customer buys one of our products from another store, there is no guarantee they will refund your money. Salih Kalangan Umat Dunia. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. That is quite an achievement in a male dominated corporate world. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. She advises other young girls to do the same, and to not be bothered by the opinion of others. Do they also have a succession plan in place, I ask? Failure has come many times. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. We have a full return policy, which is something new in Pakistan. We can generate our own electricity, our own water, youre not particularly supported as small businesses, all of us are floundering and working out how to do things for ourselves. Other countries have a proper structure, they have unions and councils. View Sana Hashwani's profile on LinkedIn, the world's largest professional community. Lawn Royals: Sana and Safinaz. "And thats actually the reason why things have taken off. This is what inspires us the most. Hashwani studied at the University of Karachi and in 1960 founded the Hassan Ali Company along with his brother AHSAN IQBAL YOUSUFZAI. If we are careless as an industry, the impact is huge. We followed our instincts and they were spot on. Initially, Mehr and Sameena used to get sleepless nights over every typo and missed deadline. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. A: Then there is the issue of designers themselves copying prints. It was then that we started to think about doing lawn on our own. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. You can never rest with retail. You need to be very liquid because you have to keep re-inventing your stores and opening new ones. Clothes mean nothing until someone lives in them. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. Here one has to nurture and build teams which understand the brand. I am what I am because of the unrelenting love and tolerance shown towards me by my mother. Sana and Safinaz are the most non-political and pleasant people in the field. Sana has been blessed with incredible support from her family, friends, and husband. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. A: So it is contained? We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. 1,815 likes. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Sana proves that hard work and consistency pays off as long as you keep trying new things and is a motivation for women to take risks. March 24, 2020. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. We were just numb; we were just doing what we were doing. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. Your focus changes once you become a mother. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. If you can dream it, you can do it.. Therefore, when the going gets tough, Bina goes for vacations and switches off from her busy life. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. She was in a relationship with a man named Ismail Khan. Before Pinterest and the internet, references came from books, museums and other sources. My husband is my backbone and lets me be the person that I am, she says. Currently Im working as COO of AKU hospital, clinical labs and outreach services. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, Mehrs mother is her best friend. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. Fashion journalists didnt exist; only a couple of magazines carried fashion shoots, today there are hundreds of publications and blogs dedicated to fashion. This is a time when most of them are bored, disgruntled or struggling. SH: The growth is so tremendous, you cant think about any other business. SH: We worked for Alkaram for three years and then we did a three year stint at Lakhany where we designed lawn under the SANA SAFINAZ by Lakhany tag. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. But managing to complete her CA despite all the odds was Shaguftas miracle moment. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? During college, I earned my own pocket money working in the kitchen, alumni house or the library. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. Interiors is something we do out of passion. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. I remember I worked from day 1. In fact, were looking forward to it! KARACHI: In an exclusive interview with . This is how fashion creates jobs. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . Sana Khan with Vishal Karwal. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. We started retail, not knowing a thing about it. ", "It excites us, we love it," Sana is quick to respond. We really dont. While Sadaf feels going through the strenuous process of becoming a doctor was not that difficult, since she came from a family on doctors, getting into a male dominated field was a bit of a challenge. Retail is a very tough business and it will take a long time to become solid. March 23, 2020. So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. Shes a super woman and my wonder woman.. . Both of the hotels were converted into Marriott brand in 1990s. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. A: At what stage did the realisation come that SANA SAFINAZ was going places as a brand? All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. In Pakistan, any business owner could actually run an IDP camp I think! A long story of the reason for infection was also shared on social media. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. It was especially important for her considering both her areas of work are very different from each other. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. It was a slow and subtle evolution. People dont understand the value of time; they stumble to their 11 am meetings at 1. SH: And a very exciting one. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . Abroad, when a designer retires, the design house goes and finds the next top designer. LIMITED. I have now decided that the answer to this problem is sleeping less! 30 (2019) Area served. Nothing is impossible. 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. It was that low moment in her life when she stumbled upon yoga and her life completely changed. Sana handles prt entirely on her own. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. I also free- lance for fashion houses from time to time to remain hands on with my skills, says Seveen. We outgrew them. The field comprised of only a handful of women at that time. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. SH: I dont know. quite shameful designs that 99% people in the country cannot wear, and cannot afford. Among other things, her daily to-do lists also have son time during which she focuses just on her son. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. As a woman you have more responsibility of raising your kids well even if the father is very involved. Came straight home into quarantine as any responsible adult who has travelled abroad should do. We are not in the newspaper every day but we won three awards this year, and they are a testimony to what we did in 2014. At the end of the day when I go home, I am motivated and excited to see them, she explains. News Desk. When the mother works, it reflects in the mindset of her children.. See the complete profile on LinkedIn and discover Sana's connections and jobs at similar companies. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. But then someone else comes in and they start to take away your business and you wake up.". Having said this, you have to be hands on if you want a successful business. As a surgeon, a woman has to understand that if she is not able to be there at all times for her children, it is because someone else needed her more. To a certain extent this is what we are doing with retail. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Sana Khan with Melvin Louis. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. Sana Hashwani and Safinaz Muneer were in conversation with Mariam Ali Baig. Its pretty hard to stop.. She had the desire to, in some way, give back to the society and her place of education so teaching was the most natural and perfect way of achieving that. Theyre going to trust Mohsin. SM: When we worked for Lakhany Mills there was only one collection a year and we got paid for it. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. What part of your business excites you the most? I want to build on the strong foundation laid by them, bringing innovation and fresh outlooks to the designs. When youre older you shrug it off and say, so what if missed the first step whats the big deal? They have become huge! We have just entered the prt field and it is a tremendous challenge. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. hard work and inspiration for others.Ladies of my country please come forward to do great jobs unlike the men who have miserably failed in every field. Later when my family moved to Singapore, I had the opportunity to move there, but I decided to stay here, says the warm and very energetic Salina Taqi. They even have their own media wing, organizing exciting activities, meet-ups and promotions on a regular basis. We are going to be at this for some time. She had learnt her lesson. The store will not work correctly in the case when cookies are disabled. Her strength and support is the reason behind the success of each and everyone in my family. Also find news, photos and . SH: Unlike other fields there are no professionals, so people learn with you on the job and then someone else poaches them because retail is such a small field. With so much misinformation being disseminated via various channels (mainly looking at you, WhatsApp) in light of the Covid-19 pandemic, the latest celebrity to become a victim of false claims is Sana Hashwani of designer duo Sana Safinaz. "Our first ever show was a disaster; I remember Safinaz cried after it. They have to be quite serious, have to be more composed, and not kid around. I come from a family of very hardworking women. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Fashion never stops. By the time her results came, she had gotten married and soon had a child.

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